FTC, University of North Carolina-Chapel Hill to Sponsor Advertising Law Workshop

On Tuesday, April 19, 2005, the Federal Trade Commission, the University of North Carolina-Chapel Hill School of Law, and the UNC-Chapel Hill School of Journalism and Mass Communication will host a one-day “back to basics” workshop about complying with truth-in-advertising laws, Green Lights & Red Flags: FTC Rules of the Road for Advertisers.

At the workshop, speakers from the FTC and the North Carolina Attorney General’s Office, as well as private practitioners, will help marketing executives, business owners, and in-house counsel learn about the latest developments in advertising compliance. Green Lights & Red Flags will run from 8:30 a.m. to 4:30 p.m. at the William and Ida Friday Continuing Education Center in Chapel Hill.

Topics to be discussed at the workshop include:

• The Bottom Line on Fine Print: Effective Disclosures in Advertising
  
  
• The Science of Compliance: Substantiating Health & Safety Claims
  
  
• Rebates, “Free” Offers, and Other Product Promotions
  
  
• DOT.COMpliance and CAN-SPAM: Special Issues for E-tailers
  
  
• Information Privacy & Security
  
  
• The National Do Not Call Registry
  
  
• The National Advertising Division of the Better Business Bureau: Resolving Disputes Without Litigation.

Green Lights & Red Flags is open to the public. The registration fee of $99 includes continental breakfast, lunch, and a CD-ROM of all workshop materials. The event has been submitted for 5.5 continuing legal education credits. There is an additional fee of $40 for reporting CLE credits. Seating is limited. To register, visit www.ftc.gov/ncadseminar or call toll free: 877-668-0674.