FTC, Direct Marketing Association to Sponsor Advertising Workshop

A one-day “back to basics” workshop on complying with truth-in-advertising laws is being presented on Friday, June 15, 2007, by the Federal Trade Commission’s Northeast Region and the Direct Marketing Association. Green Lights & Red Flags: FTC Rules of the Road for Advertisers and Direct Marketers features a roster of national experts discussing the latest developments in advertising law for attorneys, business owners, and marketing executives.
Topics to be examined at the workshop include:

• FTC Advertising Law: Understanding the Rules of the Road – The FTC’s approach to ad claims, disclosures, and substantiation;

• Avoiding a Promotion Commotion – Commercial e-mail, telemarketing, continuity offers: How does a marketer comply with the law?;

• The Secure Entrepreneur – Best practices to avoid, assess, and address a data-security breach;

• Keeping Your Client Compliant – Your responsibilities to your business partners, clients and customers, and affiliates;

• If the Government Comes to Call – The inside story on state and federal consumer protection investigations; and

• DMA’s Self-Regulatory Guidelines and Compliance Monitoring Program — Industry programs to assist members in “Doing the Right Thing” for consumers and their bottom line

Green Lights & Red Flags will be held in the Georgian Room on the mezzanine level of the Park Plaza Hotel, 50 Park Plaza at Arlington Street, Boston, Massachusetts, from 9:30 A.M. to 3:15 P.M. The admission fee of $109 ($79 for DMA members) includes lunch and a CD of all workshop materials. To register, visit www.ftc.gov/greenlights or call the Direct Marketing Association at 212-790-1500.

The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint in English or Spanish or to get free information on any of 150 consumer topics, call toll-free, 1-877-FTC-HELP (1-877-382-4357), or use the complaint form at http://www.ftc.gov. The FTC enters Internet, telemarketing, identity theft, and other fraud-related complaints into Consumer Sentinel, a secure, online database available to more than 1,600 civil and criminal law enforcement agencies in the U.S. and abroad.