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Business Blog

Shifty shades of gray

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Everyone harbors a dark secret – a forbidden mystery concealed behind closed doors. Three cases just filed by the FTC pull back the curtain on one of those taboos: The efforts people make to hide the...
Business Blog

Affiliation explication

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If you’re active in affiliate marketing, a summary judgment ruling by a United States District Court offers additional support for the conclusion that “Who, me?” isn’t likely to be a persuasive...
Business Blog

Hide and sneak

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When playing hide and seek as a child, remember those kids who always seemed to find that hidden crawl space or cranny? Whatever happened to them? Let’s hope they didn’t grow up to go into advertising...
Business Blog

Operation Ruse Control: 6 tips if cars are up your alley

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When it comes to car advertising, truth should be standard equipment. That’s the message of Operation Ruse Control, a coast-to-coast and cross-border sweep by the FTC and state, federal, and...
Business Blog

FTC to BMW: Don’t MINImize Mag-Moss warranty compliance

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If your company offers warranties, a proposed FTC settlement with BMW of North America’s MINI Division suggests that a compliance check-up could be warranted. Section 2302(c) of the Magnuson-Moss...
Business Blog

When BOGO is a no-go

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If you watch as much TV as we do, you may have been tempted to reach for the phone to order the Snuggie, that blanket with sleeves for couch potatoes; Forever Comfy, the answer to rump-sprung chairs...
Business Blog

The Shipping News and Reviews

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Consumers often first go to online review sites when they are thinking about buying a product or hiring a service provider. As a result, most businesses are concerned about managing their online...
Business Blog

Mess ipsa loquitor? Letting the facts speak for themselves

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This post about the FTC’s law enforcement action against Craig Brittain will be a little different. No bullet points parsing the nuances of complaint allegations. No tips and takeaways for savvy...
Business Blog

Spilling the beans: The anatomy of a diet craze

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Some people call it the “Oz Effect” – the bump in consumer demand after a product or ingredient is featured on the The Dr. Oz Show. In a just-announced settlement, the FTC says defendants Lindsey...
Business Blog

Testing, testing: A review session on COPPA and schools

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We often get questions about how the Children’s Online Privacy Protection Act applies in the school setting. The COPPA Rule gives parents control over what information “an operator of a Web site or...
Business Blog

When silence isn't golden

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Silence may be golden, but not for the parents of kids with speech disorders. Illinois-based NourishLife marketed two dietary supplements, Speak and Speak Smooth, advertised as the answer for kids...
Competition Matters

FTC Milestones: Weighing in on weight loss cases

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“No need to be fat. No need to diet or go through unpleasant exercise.” “Your thin friends can tell you the right way to fight fat.” “Men avoided me. I was too fat.” Sounds like a lot of the bogus...
Competition Matters

FTC Milestones: Shared beginnings in the Circle Cilk case

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In celebration of the FTC’s 100th anniversary, we’ve been examining the leaves on our family tree. The FTC’s founding is often associated with turn-of-the-century trust busting, but a closer look –...
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Bureau of Consumer Protection

The FTC’s Bureau of Consumer Protection stops unfair, deceptive and fraudulent business practices by collecting reports from consumers and conducting investigations, suing companies and people that...