Business Blog
Trash Talking
Some things you’d expect to find in a trash can: last night’s potato peelings, the casserole that looked so promising in the cookbook photo, and Oscar the Grouch. But if you run a business, the one
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Business Blog
Painting the town green
The biggest decision facing a DIYer in the paint store used to be whether Dusting of Snow or Wistful Beige was right for the dining room. But nowadays more businesses are making express claims about
Business Blog
Justin, Demi, Selena, Rihanna - and COPPA
It's not likely we'll succumb to Bieber Fever. We're of a generation more susceptible to the Rockin' Pneumonia and the Boogie Woogie Flu. But a company that ran official fan websites for pop stars may
Business Blog
Private eyes: Lessons from the rent-to-own webcam cases
The charges outlined in the FTC’s lawsuits against a software business and seven rent-to-own companies are surprising — and OK, some might say a little creepy. Software on rented computers gave the
Business Blog
"I always feel like somebody's watching me"
Paranoid delusion from 80s R&B artist Rockwell? Not necessarily, if he had used a computer from a rent-to-own store. Because according to lawsuits filed by the FTC, many stores — including franchisees
Business Blog
Robocall me never
"Hey, I've never met you. So don't get clever . T hat's my number. Robocall me never." When consumers are struggling with their finances, is there anything worse than getting solicitations from debt
Business Blog
Good night. Sleep tight. Be sure to get your ad claims right.
No one is going to amend the nursery rhyme, but if you market products aimed at fighting bed bugs or head lice and are itching to keep your promotions in line with the law, two FTC lawsuits merit your
Business Blog
Life in the (Medi)fast lane
If you use consumer testimonials in your ads or have clients who do, check out the FTC’s settlement with Jason Pharmaceuticals, a subsidiary of the diet company, Medifast, Inc. But to really explore
Business Blog
Make your claims crystal clear
Earlier this year, the FTC settled five law enforcement actions against companies making allegedly deceptive energy savings claims for their replacement windows. Now the FTC has sent letters to 14
Business Blog
The Ab Circle Pro case: A gut check for marketers
The FTC’s multimillion dollar settlement involving the Ab Circle Pro exercise device is great news for consumers. But what does it say to businesses? Inc.-orporate compliance. Yes, there are good
Business Blog
Phenomenal abdominals? Not so fast, Ab Circle Pro.
If you haven’t heard of the Ab Circle Pro, you need to spend more time in your recliner. Between the infomercial blitz, the online presence, and a retail campaign that promoted the product with a
Business Blog
Sports concussion prevention claims: What marketers need to know
Whether you’re a full-pads athlete or a quarterback of the Monday morning variety, you’ve read reports about sports-related concussions. But before marketing a product advertised to reduce the risk of
Business Blog
Track afield: What the FTC's Google case means for your company
After two weeks of talk about track, the trending topic is track ing, including the FTC’s $22.5 million settlement with Google for violating an earlier order. Google told users of the Safari browser
Business Blog
Milking cookies: The FTC's $22.5 million settlement with Google
There’s been a lot of talk about breaking records these past few weeks. But here’s one you won’t see on the sports pages: the FTC’s $22.5 million settlement with Google, the largest civil penalty ever
Business Blog
Where HireRight Solutions went wrong
Most job seekers are familiar with the basics: Wear a clean shirt, extend a firm handshake, and don’t ask about vacations in the first 10 minutes of the interview. But these days more businesses are
Business Blog
In praise of Toby Flenderson
HR could use better PR. Say "human resources" and some people think of Dunder Mifflin’s joy-deficient Toby Flenderson from "The Office." But you know better and appreciate the job your HR team does to
Business Blog
Court finds litany of violations in alcoholism "cure" case
People who signed up with the Jacksonville-based Alcoholism Cure Corporation were promised a “scientifically proven” program that “cures alcoholism while allowing alcoholics to drink socially.” What
Business Blog
Fineprint footnotes: Kryptonite for advertisers?
Remember the character from the Superman comic books who was the exact opposite of the Man of Steel? He said no when he meant yes, his alter ego went by the name "Kent Clark," and was part of the
Business Blog
Check that check
At the BCP Business Center, we offer tips on how to stay on the right side of the law. But we also do our best to spread the word about the latest frauds targeting businesses — and this one’s a piece
Business Blog
Speaking of Spokeo: Part 3
The terms of the FTC’s Spokeo settlement apply just to Spokeo, but that case and other recent law enforcement actions offer insights for a much broader audience. Consumer reporting agencies. Sure
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