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Business Blog

Data security & COPPA: RockYou like a hurricane

Lesley Fair
Are there hotter topics these days than data security and kids’ privacy? An FTC law enforcement settlement with the social networking site RockYou ticks both of those topical boxes and challenges a
Business Blog

Network news

Lesley Fair
Through a series of recent law enforcement actions, the FTC has articulated what should be apparent: that truth-in-advertising principles apply to affiliate marketers and to the companies that use
Business Blog

Buyers burned by BurnLounge

Lesley Fair
If you or your clients work in the multi-level marketing (MLM) arena, a decision by a federal judge in the FTC's lawsuit against BurnLounge, Inc., merits your attention. The defendants — the company
Business Blog

FTC to auto dealers: Back up your ad claims

Lesley Fair
If you have clients in the auto industry, you’ve seen the ads: “We’ll pay off your trade no matter what you owe . . . even if you’re upside down.” It’s an attractive claim to people struggling with
Business Blog

Faking news

Steve Wernikoff
Six online marketers have settled FTC charges stemming from their use of fake news websites to market acai berry supplements and other weight loss products. If you’re an affiliate marketer or you’re
Business Blog

Watch what you're doing with time-barred debts

Lesley Fair
Of course, people are responsible for their debts. However, at a certain point, how much time has passed becomes an affirmative defense under state law and creditors can’t prevail in court. But what
Business Blog

Clearing out our IN box

Lesley Fair
We’re glad you’re visiting the BCP Business Center and thanks for your questions. Here are answers to some of your AQs. (Calling them FAQs on a site devoted to truth in advertising doesn’t seem quite
Business Blog

Dollars to donuts

Lesley Fair
When consumers comparison shop, cost is crucial. That’s why it’s so important for companies to make sure what they say about their prices is accurate. If businesses need a timely reminder, the FTC’s
Business Blog

Collection and protection

Lesley Fair
The terms of an FTC settlement apply just to that business, of course. But clued-in companies know there’s a lot that can be learned from someone else’s alleged misstep. The FTC’s law enforcement
Business Blog

Science, reliance, and compliance

Lesley Fair
The FTC v. Lane Labs story started with shark cartilage and the latest chapter involves a contempt ruling from a federal judge. If the FTC’s advertising substantiation doctrine is relevant to your
Business Blog

FTC v. Kevin Trudeau: The Seventh Circuit Rules

Lesley Fair
As anyone who’s watched TV in the past decade knows, Kevin Trudeau is — to use the term coined by the United States Court of Appeals for the Seventh Circuit — an “infomercialist.” The Seventh Circuit
Business Blog

COPPA: All skidding aside

Lesley Fair
It billed itself as “Facebook and Myspace for kids,” but according to a settlement with the FTC, the Skid-e-Kids website failed to meet critical compliance obligations under COPPA, the Children’s
Business Blog

Quoth the Maven

Lesley Fair
In celebration of Halloween — and with apologies to Edgar Allen Poe — here’s our take on what companies can do to make sure spooky business practices don’t come back to haunt them. Once upon a
Business Blog

Stars, stripes – and scams

Lesley Fair
Between the picture of the President and Vice-President standing in front of the American flag and the references to government funds to stabilize the economy, it’s understandable that people who
Business Blog

Reader discretion advised

Lesley Fair
It’s unusual for an FTC court document to come with a warning label, but the allegations contained in a recent debt collection case against an outfit doing business as Rumson, Bolling & Associates
Business Blog

FTC 86s LOAN MOD TXTS

Lesley Fair
FTC watchers will remember Phillip A. Flora. In the first case of its kind, the FTC alleged that Mr. Flora was a One-Man Message Machine, churning out a “mind-boggling” number of unsolicited