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Business Blog

Shining a light on misleading claims in auto ads

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People usually think of beacons as radiant lights that attract attention. But the FTC has charged that two Ohio auto dealers (among other things) used the word in a way that kept consumers in the dark...
Business Blog

Vegas dealers called for deceptive claims

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They say what happens in Vegas stays in Vegas. But here’s one thing that doesn’t belong in Vegas or anywhere else: ads that draw buyers in with eye-catching terms while burying the “gotchas” in fine...
Competition Matters

Direct-to-consumer auto sales: It’s not just about Tesla

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A fundamental principle of competition is that consumers – not regulation – should determine what they buy and how they buy it. Consumers may benefit from the ability to buy cars directly from...
Business Blog

Operation Ruse Control: 6 tips if cars are up your alley

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When it comes to car advertising, truth should be standard equipment. That’s the message of Operation Ruse Control, a coast-to-coast and cross-border sweep by the FTC and state, federal, and...
Business Blog

FTC to BMW: Don’t MINImize Mag-Moss warranty compliance

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If your company offers warranties, a proposed FTC settlement with BMW of North America’s MINI Division suggests that a compliance check-up could be warranted. Section 2302(c) of the Magnuson-Moss...
Business Blog

Advertise auto promotions car-fully

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“$1 gets you out of your current loan or lease!” According to Trophy Nissan in the Dallas area, consumers could end their loan or lease for a buck – less than the cost of one of those air fresheners...
Business Blog

Putting the brakes on deceptive auto ads

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When it comes to cars, sometimes good things come in twos: double wishbone suspension, dual overhead cams, twin torsion bars, and classic 2 + 2 muscle cars. What’s not on that list? Two lawsuits...
Business Blog

Zero sum game?

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For people in the market for a car, an ad on YouTube for Massachusetts-based Courtesy Auto Group featured some eye-catching numbers: “Get behind the wheel of the new 2013 Kia Sorento, now lease priced...
Business Blog

Less than meets the eye?

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When an ad purports to show a “right before your eyes” demonstration of a product in action, the visual must be a truthful representation of what it can do. If that’s not the case, both the advertiser...
Business Blog

8 advertising potholes auto dealers should avoid

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In a drive to encourage truth in auto advertising, the FTC has announced Operation Steer Clear – a coast-to-coast law enforcement sweep focusing on deceptive TV, newspaper, and online claims about...

Energy Independence and Security Act of 2007

Mission
Competition
Consumer Protection
Law
Pub. L. No. 110-140, 121 Stat. 1492, codified in relevant part at 42 U.S.C. § 17021 and §§ 17301-17305
Section 205 of the Act (42 U.S.C. § 17021) requires the Commission to issue rules for the labeling of biodiesel or biodiesel blend fuel sold at retail. Sections 811-815 of this Act (42 U.S.C. §§ 17301...

Energy Policy Act of 1992

Mission
Consumer Protection
Law
Pub. L. No. 102-486, 106 Stat. 2776, codified in relevant part at 15 U.S.C. §§ 2821-2824, 15 U.S.C. § 3203 note; 16 U.S.C. § 2621 note; 42 U.S.C. §§ 6201-6202; 42 U.S.C. § 6291 et seq.; 42 U.S.C. § 13232
This Act amends the Energy Policy and Conservation Act, requiring, among other things, that the Commission issue: (a) disclosure rules to assist consumers in choosing the most efficient incandescent...
Advisory Opinion Subpage

Advisory Opinion to Coffey (02-11-98)

February 11, 1998 Karen Coffey, Chief Counsel Texas Automobile Dealers Assn. 1108 Lavaca -- P. O. Box 1028 Austin, Texas 78767-1028 Re: Section 604 of the Fair Credit Reporting Act Dear Ms. Coffey...
Business Blog

FTC to auto dealers: Back up your ad claims

Date
If you have clients in the auto industry, you’ve seen the ads: “We’ll pay off your trade no matter what you owe . . . even if you’re upside down.” It’s an attractive claim to people struggling with...