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Business Blog

Making Made in USA claims? Hang your hat on accuracy.

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As the saying goes, some people wear their hearts on their sleeve. And many consumers who feel strongly that “American Made Matters” wear their hearts on their head. In other words, when selecting...
Business Blog

Mentioning unmentionables

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When it comes to using online negative options to sell unmentionables (or anything else), there are some material terms and conditions that marketers need to clearly mention. That’s the brief but...
Business Blog

A clothes look at the RN database: Q&A with FTC staff

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It’s not much bigger than a postage stamp, but the label on many textile, wool, and fur products provides important information, including fiber content, country of origin, and a company name or...
Business Blog

Made in USA claims: Three cheers for the said right and true

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Two products sit side by side on the store shelf, but only one says “Made in USA.” For many consumers, that’s an important consideration in deciding what to buy. That’s why the FTC wants to make sure...
Business Blog

Shape up your shapewear claims

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We can’t vouch for the accuracy of Shakira’s representation that “Hips Don’t Lie.” But the FTC says anti-cellulite and slimming claims for caffeine-embedded underwear sold by lingerie company Wacoal...
Business Blog

Made in USA? Avoiding a Yankee Doodle Don't

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There are lots of nifty phone accessories, bottle holders, tow straps, pet items, and lanyards out there. So a label that says the product is Made in the USA may help make the decision for some...
Business Blog

FTC to mattress companies: Don't pad your green claims

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If you or your clients make environmental marketing claims, don’t sleep on three actions the FTC just announced against companies that sell mattresses. What's more, the pleadings in one case offer...
Business Blog

Faux claims for faux fur

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In some ways, think of it as “faux faux fur.” No, that’s not a typo. It’s what results when national retailers advertise items of apparel as fake fur, when in fact, they contain, well, fur. Those are...
Business Blog

Bamboo snafu

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Bamboo: It’s not just for tiki huts anymore. Consumers are seeing more items, especially clothing and textiles, labeled or advertised as “bamboo.” But according to FTC lawsuits, Amazon.com, Leon Max...
Business Blog

Quoth the Maven

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In celebration of Halloween — and with apologies to Edgar Allen Poe — here’s our take on what companies can do to make sure spooky business practices don’t come back to haunt them. Once upon a...

Displaying 181 - 200 of 203

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