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General Mills, Inc., In the Matter of

Consent order preserves competition in ready-to-eat cereals. The order permits the acquisition of Ralcorp Holdings, Inc.'s branded ready-to-eat cereal and snack mix business but requires the transfer of licenses to manufacture and sell cereals identical to the Chex brand products without the approval of General Mills.

Type of Action
Administrative
Last Updated
FTC Matter/File Number
9610101
Docket Number
C-3742
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Food Marketing to Children and Adolescents

Since 1980, childhood obesity rates have tripled among adolescents and doubled among younger children. While many factors contribute to childhood obesity, regardless of the causes, responsible...