Jewelry Guides: Helping Consumers Understand What They’re Buying
The FTC’s Jewelry Guides are designed to help consumers get accurate information when they are shopping for gemstones and their laboratory-created and imitation substitutes; natural and cultured pearls and their imitations; products made from precious metals such as gold, silver, and platinum, precious metal alloys, and their imitations; and other types of jewelry products. The guides state that marketers must truthfully represent the type, kind, grade, quality, quantity, metallic content, size, weight, cut, color, character, treatment, substance, durability, serviceability, origin, price, value, preparation, production, manufacture, and distribution of their merchandise. In 2010, the FTC revised its Jewelry Guides in response to changes in the way the industry manufactures platinum. In recent years, some manufacturers have added base metals such as copper and cobalt to platinum jewelry sold to consumers. The revisions spell out how these new platinum/metal alloy products should be described and advertised.
- Federal Court Orders Harris Jewelry to Restore its Website and Claims Portal for Servicemembers to Request Refunds ( )
- FTC and 18 States Sue to Stop Harris Jewelry from Cheating Military Families with Illegal Financing and Sales Tactics ( )
- FTC Sends Warning Letters to Companies Regarding Diamond Ad Disclosures ( )
- FTC Approves Final Revisions to Jewelry Guides ( )
- FTC Seeks Public Input on Proposed Changes to Textile Labeling Rules; FTC Closes Investigations of 3 Football Helmet Manufacturers; FTC to Host Roundtable on Possible Changes to Jewelry Industry Marketing Guides ( )
- FTC Staff Revises Online Advertising Disclosure Guidelines ( )
- FTC and 18 states join forces to protect military consumers from jewelry retailer’s illegal practices( )
- The many facets of advertising diamonds with clarity( )
- Warning letters re-”mined” diamond sellers to describe products accurately( )
- “Diamonds and Pearls” – and revisions to the FTC’s Jewelry Guides( )
- Quoth the Maven( )
- Candid spamera( )
- BCP Business Center: Your Link to the Law( )
- Jewelry Guides RoundtableJune 19, 2013
- In the Loupe: Advertising Diamond, Gemstones and Pearls ( )
- Small Business Computer Security Basics ( )
- Conceptos básicos sobre seguridad informática para pequeños negocios ( )
- .com Disclosures: How to Make Effective Disclosures in Digital Advertising ( )
- New Rules on Electronic Payments Lower Costs for Retailers ( )
- Nuevas reglas aplicables a los pagos electrónicos bajan los costos de los comerciantes minoristas ( )
- Advertising Platinum Jewelry ( )
- Slip Showing? Federal Law Requires All Businesses to Truncate Credit Card Information on Receipts ( )
- Número Equivocado La Ley Federal Establece que Todos los Negocios Deben Abreviar la Información de las Tarjetas de Crédito en los Recibos ( )
- Advertising FAQ's: A Guide for Small Business ( )