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Business Blog

The FTC’s settlement with Google: Part 2

Lesley Fair
According to the FTC’s recent settlement with Google, when people declined to sign up for Google Buzz, the company’s new social network, Google nonetheless enrolled them in certain features without
Business Blog

The FTC's Google settlement: What's the buzz?

Lesley Fair
“Sweet! Check out Buzz.” “Nah, go to my inbox.” That was the intriguing choice facing Gmail users last year when Google launched Google Buzz, its social network. But according to a settlement
Business Blog

Debt collection company pays record-setting civil penalty

Lesley Fair
Incessant phone calls to consumers, often about accounts that weren't theirs. Repeated autocalls to wrong numbers. Illegal disclosures to other people that a consumer owes money. Those are just some
Business Blog

Consumer Protection on Camera

Lesley Fair
It’s awards season for the entertainment industry. There’s no red carpet in front of the FTC and no one’s likely to ask “Who are you wearing?” — except to ascertain that the manufacturer complied with
Business Blog

LOANMOD TXT MSGS VIOL8 LAW, SEZ FTC

Lesley Fair
The FTC has gone to court in an effort to shut down an operation that allegedly blasted consumers with more than five million illegal spam text messages, including many pitching loan modification help
Business Blog

Data Resellers Liable for Downstream Security Failures

Lesley Fair
Of course, no legitimate business would put out a welcome mat for crooks. But as the FTC’s data security cases make clear, that’s the effect when companies fail to take reasonable steps to secure
Business Blog

"Talkin' 'bout lead gen-eration"

Lesley Fair
As a recent FTC action against three companies and their owner proves, ads promising quick and easy relief from credit card debt are likely to attract law enforcement attention. But this case featured
Business Blog

Let's Make a Seal

Lesley Fair
For many people, environmental considerations play an important role in what they put in their shopping carts. But it's tough to know when green claims are credible. Seals and certifications can be a
Business Blog

The Dannon Order

Lesley Fair
When visiting an unfamiliar city, it helps to have a tour guide – a knowledgeable local to walk alongside you to point out the notable sights. When your destination is a proposed FTC order, that guide
Business Blog

Claims for DanActive False and Deceptive, says FTC

Lesley Fair
In addition to allegations about Activia Yogurt, the FTC’s recent settlement with Dannon Corporation challenged health claims for DanActive, a probiotic dairy drink advertised to reduce the likelihood
Business Blog

Even Superheroes Need Substantiation

Lesley Fair
As part of its ongoing probe of questionable claims involving kids’ health, the FTC announced a $2.1 million settlement with major dietary supplement marketers for allegedly deceptive claims that
Business Blog

U.S. Court of Appeals Upholds $48 Million Judgment

Lesley Fair
For people with an ailment, Direct Marketing Concepts and ITV Direct had the answer: Coral Calcium or Supreme Greens. But according to a recent decision by the U.S. Court of Appeals for the First
Business Blog

Deep in the Heart of Taxes

Lesley Fair
Owners of small businesses wrestling with tax obligations are sure to have seen the ads. American Tax Relief LLC promised to settle customers’ delinquent federal and state taxes for a fraction of what
Business Blog

Lock Mess

Lesley Fair
There’s lots of public information out there about people. So it’s no surprise there’s a booming business in the sale of data – and in the sale of services that promise to protect personal information
Business Blog

Full Disclosure

Lesley Fair
The FTC’s first law enforcement action related to the revised Endorsement Guides offers compliance insights for marketers. In a proposed settlement with Reverb Communications, Inc., the FTC alleged
Business Blog

BCP Business Center: Your Link to the Law

David Vladeck, Director, BCP
Welcome to the BCP Business Center: Your Link to the Law. Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for