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Plain Language Guidance

Advertising FAQ's: A Guide for Small Business

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What truth-in-advertising rules apply to advertisers? Under the Federal Trade Commission Act: Advertising must be truthful and non-deceptive; Advertisers must have evidence to back up their claims...

Opinion 97-6

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Discusses whether a fee may be charged for required identification viewing, and the applicability of the Funeral Rule to mandatory identification viewing.

Opinion 97-3

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Discusses whether alternative General Price Lists can be used for certain groups; whether funeral providers may charge translator fees; and whether the General Price List must be in English.

Opinion 97-4

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Discusses Funeral Rule's requirements for itemization of charges, disclosure of service charges, and whether a private right of action exists under the Rule.

Opinion 97-2

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Advises that the funeral rule does not permit a funeral provider to require a family’spresence for delivery of a casket purchased from a third-party casket seller.

Opinion 97-1

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Opines that funeral provider’s refusal to accept delivery of a casket purchased from a third-party casket seller would violate the funeral rule.