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We create and enforce rules to address unfair methods of competition and to carry out the laws that protect consumers from deceptive and unfair business practices in particular industries, such as telemarketing.   We also create guides to inform marketers what kinds of advertising claims would mislead consumers so they can avoid making those claims.

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Rules

Business Opportunity Rule

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The Business Opportunity Rule requires business opportunity sellers to give prospective buyers specific information to help them evaluate a business opportunity, thus ensuring that the prospective...
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Rules

Green Guides

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The Green Guides were issued to help marketers ensure that the claims they are making are true and substantiated. The guidance they provide includes: general principles that apply to all environmental...
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