5 principles to help keep your health claims healthy
The marketers of products as diverse as dietary supplements, mobile apps, cosmetics, and apparel may not think they have much in common. But if they make health-related representations, they all need sound science to support what they say. Here are five principles to help keep your practices in line with the law. 1. Claims about serious medical conditions call for serious science. Support objective product claims with (at minimum) competent and...