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Take It Down Act enforcement starts now: What to know about the FTC and TIDA

Christopher G. Mufarrige
Director, Bureau of Consumer Protection
On May 19, 2025, President Donald J. Trump signed the TAKE IT DOWN Act (“Act”) into law. Championed by First Lady Melania Trump, the Act represents a significant step in combating harmful digital exploitation, including the nonconsensual distribution of intimate images and the growing threat of deepfake abuse. Today, the Federal Trade Commission begins enforcing Section 3 of the Act against platforms that fail to comply with the law’s notice and removal requirements, which ensure that people can quickly and easily get these images—real or fake—taken down.

Protecting kids from deceptive and unsubstantiated health claims: the FTC’s case against TruHeight

BCP Staff
Parents and kids (like all consumers) need clear, truthful information to make informed decisions — especially when those decisions affect their children’s health and physical safety. With that in mind, the FTC is working to protect kids and teens from deceptive health claims. Take the Agency’s recent case: the FTC charged Vanilla Chip LLC, which does business as TruHeight, with using unsubstantiated health claims and fake or incentivized reviews to market its supplements to kids, teenagers, and caregivers.

Reported losses to scams on social media eight times higher than in 2020

Division of Consumer Response and Operations Staff
Scammers reach people in many different ways – phone calls, texts, emails – but reports to the FTC’s Consumer Sentinel Network point to social media as a scammer favorite. In 2025, nearly 30% of people who reported losing money to a scam said it started on social media, [1] with reported losses reaching a staggering $2.1 billion. That’s far more than the losses reported to any other form of contact, and about eight times the 2020 figure. [2] And...

How to best engage with BCP and BE on economic analysis in BCP investigations

Christopher G. Mufarrige
Director, Bureau of Consumer Protection
The FTC’s Bureau of Consumer Protection (BCP) is committed to providing legal clarity to legitimate businesses that wish to deal honestly with their customers and comply with the law. Last year, I shared how to work most effectively with BCP staff if your business receives a Civil Investigative Demand (CID), and the consequences that can result if businesses fail to cooperate. Now I’d like to address another integral part of responding to a BCP CID and engaging with BCP during an investigation: early and substantive engagement with BCP staff and, in cases in which the FTC is seeking monetary relief, the FTC’s Bureau of Economics (BE).

Do you have thoughts on rental fee-related regulations? Share them with the FTC

BCP Staff
Many of us use or work with rental housing in some way. Maybe you have been — or are currently — a renter. Or maybe you own a rental property, operate a property management company, or otherwise work with or around rental housing. If any of that applies to you, the FTC wants to hear from you.

Protecting franchisees: The FTC’s case against Xponential Fitness

BCP Staff
If you’re thinking about opening a franchise, you’re probably looking for things like name recognition, training, and support to help you grow your business. What you’re probably not looking for is for a franchisor to mislead you about the risks and costs of opening a franchise. That’s exactly what the FTC alleges Xponential Fitness, one of the world’s largest franchisors of boutique fitness studios, did to prospective franchisees.

Happy 100th birthday, Jodie Bernstein

Christopher G. Mufarrige
Director, Bureau of Consumer Protection
The Bureau of Consumer Protection is deeply honored to recognize one of its most distinguished alumnae, Jodie Bernstein, as she celebrates her 100 th Birthday. For Jodie, one of the Commission’s distinguished Miles W. Kirkpatrick Award recipients, this marks yet another milestone in a life filled with extraordinary accomplishments. Her career, in many ways, mirrors the history of the FTC’s Bureau of Consumer Protection. Jodie first joined the...

Be honest with workers about how much they’ll earn, and other lessons from the FTC’s settlement with Walmart

BCP Staff
Protecting workers and ensuring competitive labor markets is a top priority for the FTC and the agency’s Labor Task Force. By maximizing the agency’s jurisdiction and interdisciplinary expertise, the FTC is confronting challenges facing American workers. Take, for example, the announced settlement of a case brought by the FTC and eleven states against Walmart, Inc., which resolves allegations that the company misrepresented how much drivers for its delivery service, Spark Driver, would earn through tips, base pay, and incentives. The lawsuit alleges that Walmart’s practices caused drivers to lose millions of dollars in expected earnings.