Deceptive “safe” indoor tanning claims burn consumers
“Slash your risk of cancer” – by using a tanning bed ? That claim caught our attention, too. A settlement with Dr. Joseph Mercola and two Illinois-based companies includes $5.3 million in refunds for people who bought Mercola’s indoor tanning systems. The case also offers a reminder to advertisers to consider established science in crafting your ad claims and a compliance message if your marketing materials feature endorsements. Public health...