FTC’s $25 million settlement with Reebok challenges toning shoe ad claims
Shape up your substantiation or tone down your ads. That’s the message marketers should take from the FTC’s $25 million settlement with Reebok for false and unsubstantiated claims for the company’s EasyTone and RunTone toning shoes. Fitness freaks and couch potatoes alike have noticed the toning shoe trend. Reebok kicked off its EasyTone walking shoes line in early 2009. RunTone running shoes followed in 2010. Retailing for about $100, the shoes...