The Ab Circle Pro case: A gut check for marketers
The FTC’s multimillion dollar settlement involving the Ab Circle Pro exercise device is great news for consumers. But what does it say to businesses? Inc.-orporate compliance. Yes, there are good reasons why business people incorporate their ventures, but that “Inc.” after a company’s name doesn’t shield you from individual liability under the FTC Act. In appropriate cases, the FTC will name key players to make sure an order will be effective in...