Complaint alleges HomeAdvisor misled businesses about leads
Homeowners are looking for skilled home repair professionals. Service providers – plumbers, remodelers, landscapers, etc. – are looking for customers. That match used to happen through word of mouth or perhaps a sign on a community bulletin board. Now companies like HomeAdvisor collect information about homeowners and then sell those leads to service providers. But an FTC administrative complaint alleges that HomeAdvisor deceived its members –...