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Everyone harbors a dark secret – a forbidden mystery concealed behind closed doors. Three cases just filed by the FTC pull back the curtain on one of those taboos: The efforts people make to hide the fact they’re going gray. The marketers of three dietary supplements – Get Away Grey, Go Away Gray, and Grey Defence – all claimed their products could stop hair from turning gray. The purported active ingredient was an enzyme called catalase, which...

A fundamental principle of competition is that consumers – not regulation – should determine what they buy and how they buy it. Consumers may benefit from the ability to buy cars directly from manufacturers – whether they are shopping for luxury cars or economy vehicles. The same competition principles should apply in either case. For several years now, there have been reports of the challenges faced by Tesla Motors in selling its luxury electric...

By now, it shouldn’t be news. Using illegal spam and bogus news sites to convey false claims for diet products is bound to attract FTC attention. Oh, and did we mention the phony representation that the products were endorsed by Oprah and the people on the TV show "The Doctors"? Those are just some of the allegations in a case the FTC has filed against Glendale, California-based Sale Slash, Purists Choice, Artur Babayan, and Vahe Haroutounian...

Figure 1 Identifying customers that visit multiple retail locations for the same store(Source: Fast Company, “ Here’s What Brick-And-Mortar Stores See When They Track You”) Last week, the FTC announced a proposed settlement with Nomi Technologies, a retail tracking firm that monitors consumers’ movements through stores, for failing to adhere to their opt-out promises. Nomi's Listen Service tracks consumers by monitoring the location of their...

As the name suggests, Green Tree Servicing was supposed to service homeowners’ mortgages by collecting and crediting monthly payments. But according to a $63 million settlement announced by the FTC and CFPB, rather than service, Green Tree gave many homeowners the business. Mortgages are often transferred during the life of a loan, so consumers may find themselves locked in a relationship with a servicer they didn’t select – and with no...

If you’re active in affiliate marketing, a summary judgment ruling by a United States District Court offers additional support for the conclusion that “Who, me?” isn’t likely to be a persuasive defense to allegations of deception. As a result of the holding, affiliate marketing network LeadClick Media and its parent company, CoreLogic, have to turn over a total of $11.9 million in ill-gotten gains. A few years ago, you couldn’t push ENTER without...

When playing hide and seek as a child, remember those kids who always seemed to find that hidden crawl space or cranny? Whatever happened to them? Let’s hope they didn’t grow up to go into advertising since current marketing methods offer lots of ways for companies to hide important terms and conditions. The FTC's proposed settlement with Network Solutions illustrates a few examples. For individuals and businesses in the market for web hosting...

In recent investigations of hospital mergers, the merging parties often make the argument that the acquired firm is flailing, if not outright failing. Thus, the argument goes, the transaction is necessary to keep the acquired hospital in operation. But courts have set stringent requirements for meeting the failing firm defense, and as set out in the Horizontal Merger Guidelines §11, a company can assert what is known as a “failing firm” defense...

When it comes to car advertising, truth should be standard equipment. That’s the message of Operation Ruse Control, a coast-to-coast and cross-border sweep by the FTC and state, federal, and international law enforcers aimed at driving out deception in automobile ads, adds-ons, financing, and auto loan modification services. The FTC cases offer 6 tips to help keep your promotions in the proper lane. 1. Avoid practices that turn add-ons into bad...

If your company offers warranties, a proposed FTC settlement with BMW of North America’s MINI Division suggests that a compliance check-up could be warranted. Section 2302(c) of the Magnuson-Moss Warranty Act makes it illegal for a company to condition a warranty “on the consumer’s using, in connection with such product, any article or service (other than article or service provided without charge under the terms of the warranty) which is...