FTC challenges claims for smartphone breathalyzer pitched on “Shark Tank”
Fans of “Shark Tank” will remember it as one of the show’s most dramatic bidding wars. Charles Yim, CEO of Breathometer, pitched his smartphone-enabled breathalyzer as a way to “help people make smarter and safer decisions” about drinking and driving. All five sharks went for the product hook, line, and sinker. But according to the FTC , the defendants’ deceptive claims about the accuracy of the devices’ readings left consumers floundering. The...