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FTC’s $100 million settlement with LifeLock: May (en)force be with you

Lesley Fair
The law may not authorize the use of light sabers, but to protect consumers and ensure that companies comply with existing orders, the FTC will use the forces within its power. It’s a lock that the agency’s $100 million settlement with LifeLock – one of the largest redress orders of its kind – makes that point as big as life. LifeLock’s first go-round with the FTC and 35 state AGs was in 2010. According to that complaint, LifeLock didn’t live up...

Wyndham’s settlement with the FTC: What it means for businesses – and consumers

Lesley Fair
Data security watchers read with interest the United States Court of Appeals’ decision earlier this year in FTC v. Wyndham, upholding the FTC’s authority to challenge allegedly lax data security practices under the unfairness prong of the FTC Act. We view that ruling as a milestone victory for consumers and for companies of all sizes that are committed to keeping customers’ personal information secure. Now there’s another big development in the...

Clothes by any other name: FTC challenges retailers’ “bamboo” claims

Lesley Fair
Maybe “a rose by any other name would smell as sweet,” but deceptively describing rayon clothing as bamboo isn’t so sweet – and violates the FTC’s Textile Rules. In addition to civil penalties totaling $1.3 million, settlements with Bed Bath & Beyond, Nordstrom, J.C. Penney Company, and Backcountry.com suggest another important point for industry members: Don’t ignore warnings about deceptive ads and misleading labels. Why does this issue matter...

Think your company’s not covered by the FDCPA? You may want to think again.

Christopher Koegel
As the song by The Who asks, “Who are you?” When it comes to the Fair Debt Collection Practices Act, many companies think they know who they are. If they’re third-party debt collectors, they’re covered by the FDCPA. If they’re creditors collecting their own debts, they aren’t. But as I mentioned recently in a presentation at an industry event, it’s not that simple. Some creditors and others may not realize that certain courses of conduct can put...

5 principles to help keep your health claims healthy

Lesley Fair
The marketers of products as diverse as dietary supplements, mobile apps, cosmetics, and apparel may not think they have much in common. But if they make health-related representations, they all need sound science to support what they say. Here are five principles to help keep your practices in line with the law. 1. Claims about serious medical conditions call for serious science. Support objective product claims with (at minimum) competent and...

Shining a light on misleading claims in auto ads

Lesley Fair
People usually think of beacons as radiant lights that attract attention. But the FTC has charged that two Ohio auto dealers (among other things) used the word in a way that kept consumers in the dark. Ads for Progressive Chevrolet Company and Progressive Motors prominently claimed “Sign & Drive Leases ZERO DOWN!!!!!!” and “ALL LEASES ARE Zip, Zero, Zilch – Nothing Down!” By our count, the companies featured one of those “z” words a total of 31...

Operation Collection Protection puts the heat on illegal debt collection tactics

Lesley Fair
For debt collectors who resort to illegal tactics, it must feel like 110 in the shade because 115 law enforcement actions announced this year by the FTC and local, state, federal, and international partners – including 30 just-filed cases – have turned up the heat on law violators. From Buffalo to San Diego and dozens of jurisdictions in between, companies that flout debt collection standards are feeling the burn. Operation Collection Protection...

Made in USA claims: Three cheers for the said right and true

Julia Solomon Ensor and Lesley Fair
Two products sit side by side on the store shelf, but only one says “Made in USA.” For many consumers, that’s an important consideration in deciding what to buy. That’s why the FTC wants to make sure companies’ Made in USA claims – like all objective product representations – are true and backed by appropriate evidence. We asked FTC attorney Julia Ensor some of the questions we’ve heard from businesses about Made in USA claims. Does my company...

Order compliance: A behind-the-scenes look

James Kohm, Director, BCP Division of Enforcement
If the Commission is to attain the objectives Congress envisioned, it cannot be required to confine its road block to the narrow lane the transgressor has traveled; it must be allowed effectively to close all roads to the prohibited goal, so that its order may not be bypassed with impunity. That’s from the Supreme Court’s 1952 decision in FTC v. Ruberoid, but it also outlines part of the job description of the Bureau of Consumer Protection’s...

Calculating the value of stock under HSR rules

the Premerger Notification Staff, Bureau of Competition
The Hart-Scott-Rodino statute and rules contain a number of reporting thresholds for transactions subject to premerger notification filing with the FTC and DOJ. In this post, we are going to focus on how to value publicly traded stock in order to determine reportability under the various filing thresholds. Some of the most frequent questions we get involve how to value acquisitions of voting securities in 801.30 transactions, given the volatile...