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Operation Ruse Control: 6 tips if cars are up your alley

Lesley Fair
When it comes to car advertising, truth should be standard equipment. That’s the message of Operation Ruse Control, a coast-to-coast and cross-border sweep by the FTC and state, federal, and international law enforcers aimed at driving out deception in automobile ads, adds-ons, financing, and auto loan modification services. The FTC cases offer 6 tips to help keep your promotions in the proper lane. 1. Avoid practices that turn add-ons into bad...

FTC to BMW: Don’t MINImize Mag-Moss warranty compliance

Lesley Fair
If your company offers warranties, a proposed FTC settlement with BMW of North America’s MINI Division suggests that a compliance check-up could be warranted. Section 2302(c) of the Magnuson-Moss Warranty Act makes it illegal for a company to condition a warranty “on the consumer’s using, in connection with such product, any article or service (other than article or service provided without charge under the terms of the warranty) which is...

Milestones in FTC history: HSR Act launches effective premerger review

Kelly Signs
Some will remember 1976 as the year of the nation’s bicentennial, but it was also the year that Congress gave the antitrust agencies an important tool to prevent harmful mergers before the harm occurs and before the assets and operations of the merging parties are joined in a way that precludes effective relief after-the-fact. Named for its three principal sponsors, Senators Philip Hart and Hugh Scott, and Representative Peter W. Rodino, Jr., the...

A few words about Section 5

Debbie Feinstein*, Bureau of Competition
Recently, I appeared on a panel that discussed the Commission’s recent Section 5 cases. While my colleague, BCP Director Jessica Rich, addressed the use of Section 5 to combat modern-day fraud, deception, and unfair business practices in critical areas such as data security and privacy, I spoke primarily about our use of Section 5 on a stand-alone basis to address unfair methods of competition, i.e., in those situations where the Sherman and...

FTC says DIRECTV wasn’t so direct about fees and negative options

Lesley Fair
Have you seen the ads where a popular celebrity touts DIRECTV on his own behalf and as the Painfully Awkward, Overly Paranoid, or Crazy Hairy version of himself? Applying that to a lawsuit just filed by the FTC , there’s DIRECTV – and then there’s Deceptively Advertised DIRECTV. DIRECTV is one of the biggest names in the business with more than 20 million customers. Through TV, print, direct mail, phone, and online promotions, the company...

When BOGO is a no-go

Lesley Fair
If you watch as much TV as we do, you may have been tempted to reach for the phone to order the Snuggie, that blanket with sleeves for couch potatoes; Forever Comfy, the answer to rump-sprung chairs; or a host of other items sold by New York-based Allstar Marketing Group. And if one Magic Mesh, Cat's Meow, Roto Punch, or Perfect Tortilla wasn’t enough, the ads reeled buyers in with a “double the offer” buy-one-get-one-free promotion the FTC and...

Separating fact from opinion

Rebecca Egeland and Dan Butrymowicz, Bureau of Competition
Although FTC staff often rely on voluntary requests for information in the early stages of an investigation, the use of official subpoena and civil investigative demands authorized by the Commission is essential to uncover potential law violations, and when necessary, to pursue a law enforcement action in court to remedy any harm to competition. In practice, the majority of companies and individuals who receive a subpoena or CID for documents...

The Shipping News and Reviews

Victor DeFrancis, Attorney, Division of Advertising Practices
Consumers often first go to online review sites when they are thinking about buying a product or hiring a service provider. As a result, most businesses are concerned about managing their online reputation. But a recent FTC proposed settlement offers some lessons for businesses that seek to solicit online reviews with cash or other incentives. AmeriFreight is an automobile shipment broker – it arranges for freight carriers to ship its customers’...

FTC Milestone: A New Age Dawns for the FTC’s Competition Work

Kelly Signs, Bureau of Competition
As anyone of a certain age can attest, the 1970’s were all about change. Hairstyles and hemlines were obvious signs, but in the world of antitrust, change came in the form of applying competition standards to the “learned professions,” and new thinking about the role of competition in helping contain health care costs. Professionals as Competitors Two Supreme Court decisions from the 1970’s fundamentally changed the application of competition...

POM v. FTC: A dozen quotable quotes from the D.C. Circuit opinion

Lesley Fair
POM Wonderful’s advertising claims were false and deceptive. That’s the conclusion of the United States Court of Appeals in upholding the FTC’s ruling. We think it’s a momentous victory for our two clients: American consumers and the cause of truth in the marketplace. You’ll want to read the entire opinion , of course, but here are twelve quotes from the D.C. Circuit’s decision that businesses, attorneys, and law enforcers will be citing for...