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Plain Language Guidance

Businessperson's Guide to Federal Warranty Law

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Table of Contents State law (the Uniform Commercial Code). Sections 2-314 & 2-315. Section 2-313. Introduction For the full legal texts listed below, consult the supplement to this manual...
Plain Language Guidance

Advertising FAQ's: A Guide for Small Business

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What truth-in-advertising rules apply to advertisers? Under the Federal Trade Commission Act: Advertising must be truthful and non-deceptive; Advertisers must have evidence to back up their claims...

Amplifier Rule

Rule Updated Date
Rule Summary: The Amplifier Rule establishes uniform test standards and disclosures so that consumers can make more meaningful comparisons of amplifier equipment performance attributes.

Advertising of Warranties and Guarantees

Rule Updated Date
The Advertising of Warranties and Guarantees Guides help advertisers avoid unfair or deceptive practices in the advertising of warranties and guarantees. The Guides provide examples of disclosures...
Business Blog

Avoid mixed signals when advertising antennas

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Many consumers experience sticker shock when they total up what they pay each month for television, add-on channels, satellite programming, streaming services, and the vast array of other content they...
Business Blog

Who’s in the mix at Nixing the Fix?

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Coldplay sang “Fix You,” but if the group had been referring to their tech devices, cars, or other products in need of repair, their efforts could have consumer protection ramifications. A July 16...
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EnergyGuide Labels

How EnergyGuide Labels Help Consumers Save The familiar yellow-and-black EnergyGuide labels help consumers comparison shop for energy-efficient appliances, lighting, and plumbing products by providing...
Business Blog

FTC staff sends warranty warnings

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When the screen goes blue And the car breaks down And the smartphone keeps rebooting eternally Consumers won’ t be afraid No, they won’ t be afraid Just as long as you stand by your warranty. With...
Business Blog

A light bulb moment for marketers

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When did a light bulb become the symbol of a good idea? We don’t know, but a ruling in the FTC’s lawsuit against Lights of America – including a $21 million order mandating refunds for consumers and...