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First FTC Impersonation Rule case: Why it matters to 43 million consumers – and to your business

Lesley Fair
In finalizing the Trade Regulation Rule on Impersonation of Government and Businesses earlier this year, the FTC said, “This rule banning government and business impersonation will allow us to more vigorously and effectively protect Americans from fraudsters.” The Impersonation Rule enforcement effort on behalf of America’s consumers starts here and now with an action against purported student loan debt relief outfit Prosperity Benefit Services and related companies and individuals that have allegedly taken consumers for more than $20 million by falsely promising debt relief and faking an affiliation with the U.S. Department of Education. Here’s what your business needs to know about the new Rule – and what the FTC is doing to protect consumers from deceptive student loan debt relief claims.

The specs on specs: What eye doctors need to know about the FTC’s revised Eyeglass Rule

Lesley Fair
After a careful review process inviting feedback from consumers and industry members, the FTC has announced final updates to its Ophthalmic Practice Rules, also known as the Eyeglass Rule. The primary focus of the revised Rule is to increase compliance with the longstanding requirement that ophthalmologists and optometrists provide patients with a free copy of their prescription immediately following a refractive eye exam.

FTC says Adobe hid key terms of “annual paid monthly” subscription plan and set up roadblocks to deter customer cancellations

Lesley Fair
Given the injury and irritation inflicted on consumers by buried terms, hidden charges, and complicated cancellation procedures, it’s no wonder they’re called “negative” options. A federal court complaint the Department of Justice filed upon notification and referral from the FTC alleges that Adobe and corporate executives Maninder Sawhney and David Wadhwani have hidden fees associated with the company’s most popular subscription plan and made it hard for consumers to cancel. It’s the latest action challenging allegedly illegal conduct in the subscription space.

Global Perspectives from the International Competition Network Tech Forum

Staff in the Office of Technology
In March, the Federal Trade Commission hosted the first-ever Technology Forum by the International Competition Network (ICN) members in Washington, D.C. The forum brought together 21 competition agencies spanning the globe from Brazil and Japan to South Africa and Sweden. During the two-day event, representatives from these agencies engaged in discussions about tech- related topics including artificial intelligence (AI), commercial surveillance...

Succor borne every minute

Michael Atleson
Attorney, FTC Division of Advertising Practices
Earnest chats with objects are not so unusual. Mark “The Bird” Fidrych, the famed Detroit Tiger, used to stand on the pitching mound whispering to the baseball. Forky, the highly animate utensil from Toy Story 4, once posed deep questions about friendship to a ceramic mug. And many of us have made repeated queries of the Magic 8 Ball despite its limited set of randomly generated answers.

How the FTC is showing its commitment to protecting renters’ rights

Samuel Levine
Director, FTC Bureau of Consumer Protection
Housing costs take a big bite out of most Americans’ budgets, especially consumers looking for a suitable place to live during a fluctuating rental market. That’s why the FTC has particular concerns when in their quest for one of the most basic human needs – a roof over their heads – prospective renters are subjected to practices that violate the law. If you’re a landlord, work for a property management company, or provide other services in the rental sector, heed the warning that the FTC looks askance at illegal conduct that could turn home sweet home into home cheat home for renters.

Who’s who in scams: a spring roundup

Emma Fletcher
Scammers are all about spinning lies, but they still operate in the real world. Many scammers pretend to be well-known businesses to gain trust and make their stories seem more believable. [1] , [2]And scammers use real-world methods to contact people and to get paid. Reports to the FTC’s Consumer Sentinel Network point to some of their favorites. Let’s start with the most-impersonated companies. According to 2023 reports, Best Buy’s Geek Squad...

Slow the Roll-up: Help Shine a Light on Serial Acquisitions

Henry Liu, Director of the Bureau of Competition
Most of the talk about dealmaking and antitrust enforcement focuses on large deals involving large companies. That’s because every year, the antitrust agencies get notice of larger deals—those currently valued at over $119.5 million—under the Hart-Scott-Rodino Act. But roll-up schemes, popular with private equity companies and other corporate actors, can be executed through a series of smaller acquisitions that individually fall below the...

P = NP? Not exactly, but here are some research questions from the Office of Technology.

Staff in the Office of Technology
The scientific community has a history of creating and sharing lists of important or interesting questions. The mathematician Paul Erdős, for example, famously doled out his questions to students and colleagues, some of which are unsolved to this day. [1] The Clay Mathematics Institute has its list of seven Millenium Problems, [2] six of which remain unsolved. Among these is the P = NP problem, [3] a fundamental question in computational...

Safeguards Rule notification requirement now in effect

Lesley Fair
If your business is covered by the FTC’s Gramm-Leach Bliley Safeguards Rule, an amendment to the Rule that requires covered companies to report certain data breaches and other security events to the FTC is now in effect – and we’ve made it easy for you to report.