First FTC Impersonation Rule case: Why it matters to 43 million consumers – and to your business
In finalizing the Trade Regulation Rule on Impersonation of Government and Businesses earlier this year, the FTC said, “This rule banning government and business impersonation will allow us to more vigorously and effectively protect Americans from fraudsters.” The Impersonation Rule enforcement effort on behalf of America’s consumers starts here and now with an action against purported student loan debt relief outfit Prosperity Benefit Services and related companies and individuals that have allegedly taken consumers for more than $20 million by falsely promising debt relief and faking an affiliation with the U.S. Department of Education. Here’s what your business needs to know about the new Rule – and what the FTC is doing to protect consumers from deceptive student loan debt relief claims.