Unpacking Real Time Bidding through FTC’s case on Mobilewalla
The FTC recently announced a new enforcement action in which it alleged that the data broker Mobilewalla collected and retained sensitive location information from consumers—often without their consent—and shared those details with third parties to target advertisements. This data can reveal visits to healthcare facilities, churches, labor unions, military installations, and other sensitive locations. While it is hardly the first time the FTC has...