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Unpacking Real Time Bidding through FTC’s case on Mobilewalla

Staff in the Office of Technology & Division of Privacy and Identity Protection
The FTC recently announced a new enforcement action in which it alleged that the data broker Mobilewalla collected and retained sensitive location information from consumers—often without their consent—and shared those details with third parties to target advertisements. This data can reveal visits to healthcare facilities, churches, labor unions, military installations, and other sensitive locations. While it is hardly the first time the FTC has...

Data Clean Rooms: Separating Fact from Fiction

Staff in the Office of Technology and the Division of Privacy and Identity Protection
Don’t judge a book by its cover – how a technology is named doesn’t tell you how it is used. This is the case with Data Clean Rooms (“DCRs”), which are not rooms, do not clean data, and have complicated implications for user privacy, despite their squeaky-clean name. Data Clean Rooms are cloud data processing services that let companies exchange and analyze data, restrained by rules that limit data use. They are typically used when two companies...

Planning for the new HSR Form

Bureau of Competition
As antitrust practitioners know, parties to certain mergers and acquisitions are required to submit premerger notification forms that disclose information about their proposed deal and business operations to the FTC and DOJ’s Antitrust Division. By now, everyone has heard the news that the Commission voted unanimously to issue rules that update the information parties must provide to the agencies on their HSR Forms. That rulemaking was published...

Noncompete Agreements are a Pest: It’s Time to Lift the Trap

Blake Narendra
Professionals in the pest control and HVAC fields show up to your home when you need them most. Unexpected repairs can be a pain for consumers and their budget, but millions of Americans depend upon short notice visits by an exterminator or HVAC technician to nip the issue in the bud or to keep unsightly bugs out of sight. These workers’ talents are always in demand. A free, fair, and competitive economy would permit these types of workers to...

Click to Cancel: The FTC’s amended Negative Option Rule and what it means for your business

Julia Solomon Ensor
The FTC has long regulated negative options through the Negative Option Rule and strategic enforcement actions. Today, the FTC builds on that work by announcing a set of common-sense revisions to the Negative Option Rule, now known as the Rule Concerning Recurring Subscriptions and Other Negative Option Programs. The revisions are designed to protect people from misleading enrollment tactics, billing practices, and cancellation policies, and...

Mark your calendars, telemarketers and sellers! October 15 is the Telemarketing Sales Rule’s Record Store Day.

Ben Davidson
Get ready. It’s almost Store Your Records Day for telemarketers everywhere. You’re probably asking, what do telemarketers have to do with folks lining up outside of their local record stores to buy limited edition vinyl releases? Doesn’t Record Store Day happen in April and November? And, importantly, will there ever be a release that compares to the vinyl edition of Taylor Swift’s Long Pond Studio Sessions or Olivia Rodrigo’s Secret Tracks? Well...

Mind your net impression: when seafood is not wild, fresh-caught, or local

Julia Solomon Ensor
Ahoy there, restaurant owners and other friends! Gather around to hear about the restaurant that tricked people into thinking its shrimp and fish were wild caught right nearby, when, actually, they were farmed, frozen, and shipped in from afar. Imagine a waterfront restaurant with beachy décor. Fishing nets hang from the ceiling and pictures of shrimp and fishing boats cover the wall. You sit down at a table draped in red, white, and blue, and...

When “IP” stands for illegal practices: Protecting your business from trademark deception

Lesley Fair
To safeguard the widgets in the warehouse, companies secure their facilities and put inventory controls in place. To protect assets that may be even more valuable – intellectual property like patents and trademarks – savvy businesses follow the registration and renewal processes established by the United States Patent and Trademark Office (USPTO). But guess who else knows how highly your company values your trademarks? Scammers. That’s why they try to trick trademark applicants and owners into paying phony fees by falsely claiming an affiliation with the USPTO or by using other questionable tactics. The USPTO and the FTC have advice on how you and your staff can spot, stop, and report possible trademark-related deception.

FTC staff report analyzes 70 MLM income disclosure statements

Karen Hobbs
Think your MLM income disclosure statement is a model of clarity? Think again. Think your disclosure supports claims that participants can earn lots of extra money if they join? Think again (again). Those are just two of the major takeaways from a new FTC staff report that analyzed income disclosure statements from dozens of MLMs.

Bitcoin ATMs: A payment portal for scammers

Emma Fletcher
Bitcoin ATMs (or BTMs) [1] have been popping up at convenience stores, gas stations, and other high-traffic areas for years. [2] For some, they’re a convenient way to buy or send crypto, but for scammers they’ve become an easy way to steal. FTC Consumer Sentinel Network data show that fraud losses at BTMs are skyrocketing, increasing nearly tenfold from 2020 to 2023, and topping $65 million in just the first half of 2024. [3] Since the vast...