FTC charges LasikPlus with dilate-and-switch pricing
“If you’re nearsighted, farsighted, or have an astigmatism, LasikPlus can help fix your vision for only $250.” That’s just one example of how LCA-Vision – consumers may know the company as LasikPlus or Joffe MediCenter – promoted its services to prospective customers. But according to a $1.25 million proposed settlement with the FTC , the company was eying its pricing through rose-colored glasses, given that only 6.5% of consumers who receive a...