Button up your coating claims before making energy representations
Ask consumers what would make their lives easier and some lists might include a more comfortable home and lower bills. Four cases just filed by the FTC challenge allegedly deceptive R-value, energy-savings, or money-savings claims by unrelated companies that sell a variety of architectural coatings for houses and other structures. First, a little R-value R-efresher. Most consumers are out in the cold when it comes to evaluating insulation claims...