Putting the brakes on unproven superiority claims
If you say you’re better, you’d better be better – and you’d better have appropriate proof to back up that claim. That’s a takeaway tip for businesses from the FTC’s proposed settlement with Federal-Mogul Motorparts, LLC . Michigan-based Federal-Mogul sells a wide variety of auto parts, including Wagner OE x brake pads – an after-market product bought and usually installed at auto repair shops. Compared to “entry-level” and “mid-range” products...