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Business Blog

Make your claims crystal clear

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Earlier this year, the FTC settled five law enforcement actions against companies making allegedly deceptive energy savings claims for their replacement windows. Now the FTC has sent letters to 14...
Business Blog

The Ab Circle Pro case: A gut check for marketers

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The FTC’s multimillion dollar settlement involving the Ab Circle Pro exercise device is great news for consumers. But what does it say to businesses? Inc.-orporate compliance. Yes, there are good...
Business Blog

Phenomenal abdominals? Not so fast, Ab Circle Pro.

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If you haven’t heard of the Ab Circle Pro, you need to spend more time in your recliner. Between the infomercial blitz, the online presence, and a retail campaign that promoted the product with a...
Business Blog

Where HireRight Solutions went wrong

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Most job seekers are familiar with the basics: Wear a clean shirt, extend a firm handshake, and don’t ask about vacations in the first 10 minutes of the interview. But these days more businesses are...