Blog Posts Tagged with Advertising and Marketing

When businesses know the rules of the road, they can confidently invest in new ventures, technologies, and products. Under my leadership, the FTC’s Bureau of Consumer Protection (BCP) is committed to...

The FTC recently filed a case to stop what it describes as a fast-moving scam involving a group of companies offering business opportunities and a supposed credit repair service. Although the names...

Any marketer will tell you: great storytelling sells. Whether your product is a sports drink, a service, or a videogame loot box, the more your ads draw people in, the more likely it is they’ll buy...

It’s a persistent problem the FTC’s aggressive enforcement program’s been fighting for decades: we’re talking about companies and programs that lure in entrepreneurs, investors, or participants with...

We’ve heard it loud and clear from tens of thousands of people: hidden and misleading fees, also known as junk fees, hurt consumers and businesses. Today the FTC announced it is sending to the Federal...

To safeguard the widgets in the warehouse, companies secure their facilities and put inventory controls in place. To protect assets that may be even more valuable – intellectual property like patents...

Solar energy and other high efficiency home improvements can help reduce energy consumption and lower utility costs for homeowners. As going solar or using clean or renewable energy gets more popular...

An anonymous messaging app marketed to kids and teens: What could possibly go wrong? A lot, allege the FTC and the Los Angeles District Attorney’s Office. A complaint against NGL Labs and founders Raj...

Regular readers know that when it comes to false “Made in USA” claims, the FTC means business. Lying about product origin hurts consumers, honest businesses, and American workers. That’s why we keep...

After a careful review process inviting feedback from consumers and industry members, the FTC has announced final updates to its Ophthalmic Practice Rules, also known as the Eyeglass Rule. The primary...

Consumers speak many languages and unfortunately scammers are conversant in all of them. That’s why the FTC has reinforced its fraud fighting capabilities by collecting scam reports in multiple...

We’ve warned professionals about online job scams involving phony “recruiters” who falsely claim to represent big-name businesses. Employment impersonators are still at it, but this time they’re...

Sometimes being the “Home of . . .” is an honorific to be proud of. Kudos, Cleveland, for rock ‘n’ roll, and thank you, Buffalo, for your contribution to chicken wings. But the Birthplace of Frauds...

Businesses, platforms, social media influencers, and others who advertise or promote products to children online all have a role to play in ensuring that the boundary between advertising and...

The INFORM Consumers Act took effect on June 27, 2023. The FTC has issued staff guidance for online marketplaces and now we have advice for online sellers whose businesses may be affected by the new...

No one would try to run a marathon with just a few days of preparation. It takes months of rigorous training before you can step up to the starting line with confidence. Of course, the process of...

You may have heard of simulation theory, the notion that nothing is real and we’re all part of a giant computer program. Let’s assume at least for the length of this blog post that this notion is...

There are prime numbers, irrational numbers, and Fibonacci’s numbers – but from a consumer protection perspective, no number is quite as sobering as the dollar amount that people reported losing to...

The workplace is in transition, with people considering career changes or dealing with layoffs. But as the FTC has warned for years, scammers find a way to exploit every trend – and this time they...

For a substantial segment of the buying public, environmental claims are highly material. That’s why green consumers see red when companies use misleading representations to pitch their products and...