Blog Posts Tagged with Endorsements, Influencers, and Reviews

For some events business owners may face, an immediate response is key to a positive outcome. Think dealing with medical emergencies, fires, and data breaches. And then there are other things where a...

Today the FTC issued a new rule striking against the persistent problem of fake and false consumer reviews and testimonials. Consumers should be able to trust the authenticity of feedback they read...

If you haven’t caught CarShield’s pervasive ad campaign for vehicle service contracts, you may be one of the few people who should spend more time watching TV. Ubiquity aside, what you really need to...

July is designated as Military Consumer Month, but a $43.5 million proposed FTC settlement with a company called Career Step serves as a reminder that when it comes to protecting servicemembers and...

Meet smiling social worker Ana Rojas. According to social media posts by USA Student Debt Relief, the company was able to reduce payments on her $200,000 student loans from $1300 a month for 28 years...

Housing costs take a big bite out of most Americans’ budgets, especially consumers looking for a suitable place to live during a fluctuating rental market. That’s why the FTC has particular concerns...

Companies selling genetic testing products tout the benefits of DNA-based insights – learning more about health, lineage, family tree – so that consumers can seek medical attention, customize their...

Technically we can’t categorize these notable FTC staff publications of 2023 as “best sellers” because they’re available at no charge. But we can say that “best sellers” – our description of law...

It used to be that family legends about background and heritage had to stay legendary. But the popularity of genetic test kits have made them a hot topic around the Thanksgiving table. A proposed FTC...

A consumer spots a social media post from a dietician stating – for example – “Aspartame increasing cancer risk?! Nope! Let’s talk about it” and “It’s okay to still enjoy your non-sugar-sweetened...

According to a proposed settlement and a complaint filed by the FTC , two corporations, their President, and their CEO pitched a product called 1Virus Buster Invisible Mask, claiming that wearing the...

We’ve warned professionals about online job scams involving phony “recruiters” who falsely claim to represent big-name businesses. Employment impersonators are still at it, but this time they’re...

Businesses, platforms, social media influencers, and others who advertise or promote products to children online all have a role to play in ensuring that the boundary between advertising and...

In the words of Jeff Bridges’ character in the cult classic "The Big Lebowski," “I’m the Dude or His Dudeness or Duder or El Duderino, if you’re not into the whole brevity thing.” He’d also probably...

Even with four months to go, we predict the 2023 Phrase of the Year will be “artificial intelligence.” But like a discount utensil packaged in one of those pale blue gift boxes, some marketers are...

For the millions of Americans struggling to reduce their alcohol intake or stop drinking altogether, a product called Sobrenix sounded like the answer. But according to the FTC, defendants Rejuvica...

The Opioid Addiction Recovery Fraud Prevention Act gives the FTC authority to seek civil penalties for unfair or deceptive advertising of products or services marketed to treat substance use disorders...

Companies that use deceptive endorsements and reviews inflict an injurious double whammy. They harm consumers with misleading tactics that subvert their choices at check-out. And they take business...

The people who pitched business opportunities under the brand name Ganadores – “winners” in Spanish – promised to teach consumers an “infallible system” for making big money. But according to the FTC...

You may have heard of simulation theory, the notion that nothing is real and we’re all part of a giant computer program. Let’s assume at least for the length of this blog post that this notion is...