Abracadabra: Bad reviews be gone
It’s the oldest trick in the book: Now you see it, now you don’t. This illusion is fine on a Las Vegas stage, but on an online retailer’s website, making negative reviews disappear is hardly magical. The FTC calls it review suppression – and companies engaging in this practice will be held accountable. In its first case challenging a company’s failure to post negative reviews as a deceptive practice, the FTC has reached a proposed settlement with...