FTC-FDA warning letters: Influential to influencers and marketers
The FTC and FDA just sent warning letters to four sellers of e-liquids, the nicotine-laced liquid used in vaping. But even if you don’t have clients in that industry, keep reading. The letters have a lot to say about social media marketing and influencers, regardless of the products they pitch. What kind of ads do the warning letters address? That’s where it gets interesting. The FDA and FTC sent the letters to companies whose flavored e-liquids...