Navigating the world of kids’ marketing: Best Practice Principles from ICPEN
As parents know, kids spend a huge amount of time online, especially now with COVID-19 school and camp closures. They get ideas from influencers on social media and video platforms, make purchases on their smartphones, and influence a lot of family spending. This phenomenon is not limited to the U.S. alone. Recent data from the Organization for Economic Co-operation and Development shows that, on average, kids around the world spend at least...