Consumer health information: Handle with (extreme) care
What will it take to get businesses to honor the promises they make about the privacy of consumers’ health data? Multiple FTC law enforcement actions in the past year? Two more cases against companies that shared health information with third-party advertising platforms without people’s consent? Here’s the loud-and-clear message companies need to hear: The FTC won’t back down in the fight to protect the privacy of consumers’ sensitive health data.