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Business Blog

FTC to mattress companies: Don't pad your green claims

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If you or your clients make environmental marketing claims, don’t sleep on three actions the FTC just announced against companies that sell mattresses. What's more, the pleadings in one case offer...
Business Blog

Building your VOCabulary

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The FTC just accepted final settlements with two of the largest paint manufacturers in the country — Sherwin-Williams and PPG Architectural Finishes. The complaints charged that the companies made...
Business Blog

Bamboo snafu

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Bamboo: It’s not just for tiki huts anymore. Consumers are seeing more items, especially clothing and textiles, labeled or advertised as “bamboo.” But according to FTC lawsuits, Amazon.com, Leon Max...
Business Blog

Painting the town green

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The biggest decision facing a DIYer in the paint store used to be whether Dusting of Snow or Wistful Beige was right for the dining room. But nowadays more businesses are making express claims about...
Business Blog

Good night. Sleep tight. Be sure to get your ad claims right.

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No one is going to amend the nursery rhyme, but if you market products aimed at fighting bed bugs or head lice and are itching to keep your promotions in line with the law, two FTC lawsuits merit your...
Business Blog

Make your claims crystal clear

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Earlier this year, the FTC settled five law enforcement actions against companies making allegedly deceptive energy savings claims for their replacement windows. Now the FTC has sent letters to 14...
Business Blog

Let's Make a Seal

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For many people, environmental considerations play an important role in what they put in their shopping carts. But it's tough to know when green claims are credible. Seals and certifications can be a...
Business Blog

BCP Business Center: Your Link to the Law

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Welcome to the BCP Business Center: Your Link to the Law. Explore and you’ll find practical compliance guidance on advertising, telemarketing, credit, data security, and other need-to-know topics for...