Business Blog

Any marketer will tell you: great storytelling sells. Whether your product is a sports drink, a service, or a videogame loot box, the more your ads draw people in, the more likely it is they’ll buy...

If you’re in the property management business, you know an important part of the job is reviewing and checking for compliance with regulations covering everything from the terms of your rental...

Your customers’ information is valuable – to you and them. But, if you’re considering selling or sharing people’s information, you need to hit the brakes and consider what your customers understand...

On Monday I leave the FTC after eight wonderful years, most recently leading the Bureau of Consumer Protection. I cannot imagine more fulfilling work. Consumer protection has been my passion since law...

Your website is one of your business’s most important sales and marketing tools. It’s your brand in a nutshell, your virtual storefront, and a repository for data – yours and your customers’. So, when...

It’s a persistent problem the FTC’s aggressive enforcement program’s been fighting for decades: we’re talking about companies and programs that lure in entrepreneurs, investors, or participants with...

Tech support scams can happen to anyone: small business owners, your employees, and family members — especially those over 60, according to reports to the FTC. These scams usually happen when someone...

So, you’ve developed a technology-driven delivery platform connecting businesses to customers, powered by gig workers doing the driving. Now you need to convince businesses to offer products on your...

We’ve heard it loud and clear from tens of thousands of people: hidden and misleading fees, also known as junk fees, hurt consumers and businesses. Today the FTC announced it is sending to the Federal...

‘Tis the season for healthcare-related marketing and advertising. That’s right; it’s open enrollment time for the Health Insurance Marketplace, and it’s also almost the end of the plan year for...

The turkey is gone, and the relatives have departed. We’ve now officially entered holiday shopping season, also known as make-or-break busy season for small business owners relying on Q4 profits to...

Since the start of this year, the FTC has announced four groundbreaking cases addressing issues with how businesses collect and, in some cases misuse, people’s location data. If your business collects...

Today, the FTC continues its fight against unsupported claims about facial recognition through a proposed settlement with software company IntelliVision. According to the FTC, IntelliVision advertised...

For some events business owners may face, an immediate response is key to a positive outcome. Think dealing with medical emergencies, fires, and data breaches. And then there are other things where a...

Benjamin Franklin famously declared, “When you’re good to others, you’re best to yourself.” Maybe he was giving general advice about being a nice person. But it’s also possible the United States’...

The FTC has long regulated negative options through the Negative Option Rule and strategic enforcement actions. Today, the FTC builds on that work by announcing a set of common-sense revisions to the...

Get ready. It’s almost Store Your Records Day for telemarketers everywhere. You’re probably asking, what do telemarketers have to do with folks lining up outside of their local record stores to buy...

Marriott International, Inc. has long highlighted core values of putting people first, pursuing excellence, acting with integrity, and serving the world. Today, the FTC and Attorneys General from 49...

A lot has changed since 1975: the invention of the internet, cellphones, and widespread availability of solar panels, just to name a few. But the important consumer protections of the Trade Regulation...

Mark your calendar for February 25, 2025, when the FTC will convene “The Attention Economy: Monopolizing Kids’ Time Online.” This virtual workshop will consider the use of design features that keep...