Blog Posts Tagged with Endorsements, Influencers, and Reviews

Is there a community, family, or workplace that hasn’t been impacted by addiction? For people struggling with substance use disorders, including those devastated by the opioid epidemic, claims made by...

It’s for sure you’ve seen ads like this online and in social media. They use a litany of iffy claims to advertise equally questionable products: “drop the pounds” diet pills, IQ-boosting brain...

Regardless of which of the many remakes of “Mutiny on the Bounty” you’ve seen, they all involve an illegal takeover. Challenging a practice called review hijacking, an FTC complaint against The...

Looking for advice on substantiating your company’s advertising claims? FTC staff just issued a new Health Products Compliance Guidance publication that merits your careful attention. You may be...

If there’s one point to take from the FTC’s action against Google and iHeartMedia, it’s that the FTC doesn’t heart endorsements given by people who haven’t actually used the product they recommend. In...

It’s rare that we’d liken an FTC complaint to a pizza with the works or an everything bagel, but the breadth of violations alleged in the FTC’s action against DK Automation, Kevin David Hulse, David...

Halloween is the perfect time to stream your favorite horror flick, but nothing comes close to the spine-tingling fright inflicted by businesses that fail to honor established consumer protection...

Today’s the day the FTC will convene Protecting Kids from Stealth Advertising in Digital Media and you can watch the webcast live. Chair Khan will lead off the virtual proceedings at 9:00 AM Eastern...

What marketing techniques do kids, including teens, encounter in the various digital spaces they frequent? And what do we know about their cognitive abilities at different ages and developmental...

Most people now rely on online reviews of products and services to help decide what to buy or where to buy it, and many companies rely on reviews to attract customers. People should be able to trust...

Reviews and endorsements can be highly influential when consumers are shopping for widgets and gadgets. But when they’re looking for the right platform to use in a rental search, the personal...

Mark your calendar for October 19, 2022. That’s when the FTC will convene Protecting Kids from Stealth Advertising in Digital Media. Among the developments the virtual event will consider are the use...

As a result of a $3.5 million FTC settlement, Vision Path – the online seller of Hubble contacts – must eye its legal responsibilities through a stronger lens. But even if your business isn’t covered...

Online customer reviews of products and services have become increasingly important in the marketplace. Many consumers rely on them to decide what to buy or where to buy it, and many companies rely on...

It’s the oldest trick in the book: Now you see it, now you don’t. This illusion is fine on a Las Vegas stage, but on an online retailer’s website, making negative reviews disappear is hardly magical...

Employing every available means to protect consumers from deceptive and misleading practices, the FTC recently announced the revitalized use of its statutory Penalty Offense Authority. More than 700...

No one can top Waylon Jennings’ invitation to Luckenbach, Texas, where people can get “Back to the Basics of Love.” But we can offer the next best thing for business executives, advertising...

For people who were looking to run their own businesses, the lesson of the FTC’s proposed $2.1 million proposed settlement with Las Vegas-based Seed Consulting, LLC, is that neither their future nor...

To meet the needs of consumers who are injured or face a medical emergency while traveling, Scottsdale-based SkyMed International sells air evacuation plans and other services. The FTC’s action...

In a lawsuit filed earlier this year, the FTC alleged that Online Trading Academy made unsubstantiated mega-bucks promises about their purported investment training programs. According to the...