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Business Blog

We’ll pay you to give our new rule a good review

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Today the FTC issued a new rule striking against the persistent problem of fake and false consumer reviews and testimonials. Consumers should be able to trust the authenticity of feedback they read...
Business Blog

The DNA of privacy and the privacy of DNA

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Companies selling genetic testing products tout the benefits of DNA-based insights – learning more about health, lineage, family tree – so that consumers can seek medical attention, customize their...
Business Blog

Read these 2023 FTC best sellers to be a better seller in 2024

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Technically we can’t categorize these notable FTC staff publications of 2023 as “best sellers” because they’re available at no charge. But we can say that “best sellers” – our description of law...
Business Blog

FTC says this Dude didn’t abide – by the law, that is

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In the words of Jeff Bridges’ character in the cult classic "The Big Lebowski," “I’m the Dude or His Dudeness or Duder or El Duderino, if you’re not into the whole brevity thing.” He’d also probably...