Blog Posts Tagged with Online Advertising and Marketing

According to a lawsuit filed by the FTC , an international network of corporations and individuals put consumers through the wringer with false claims about “free” trial offers, followed by...

It started as one of those “run it up the flagpole” ideas to enlist big-name gymnasts to promote a brand of mosquito repellent just as news stories about the 2016 Brazil Olympics were sounding...

We’ll grudgingly give this to Innovative Paycheck Solutions and FakePayStubOnline.com. The California-based operation owned by Katrina Moore really did sell fake bank statements, W-2s, profit and loss...

As the song goes, “A house is not a home.” And as alleged in an FTC lawsuit against the operators of rental listing websites , sometimes an apartment isn’t an apartment. Steven Shayan, Kevin Shayan...

Where do people go when considering careers in the military? Online, of course. Based on the search terms they selected, they often found themselves on sites like army.com, armyenlist.com, and similar...

Whether it’s a slimmer waist or an imaginary yacht superimposed in the background, we’re all familiar with the dramatic changes that retouching can make to a photo. A lawsuit the FTC has filed against...

The scheme started with a Craigslist ad for a rental property and ended with a $5.2 million judgment for violations of the FTC Act, the Restore Online Shoppers’ Confidence Act, the Fair Credit...

Like the three sides of a triangle, ROSCA – the Restore Online Shoppers’ Confidence Act – has three basic compliance requirements for online sellers who enroll consumers in continuity plans, often...

Small business keeps America in business. But while you have your shoulder to the wheel and nose to the grindstone, it can be tough to keep an eye out for scammers. That’s why the FTC and law...

When it came to Mobile Money Code’s “system,” money was mobile all right. It traveled in a one-way direction from consumers to the pockets of the principals behind the get-rich-quick venture. That’s...

The company’s name is MOBE – pronounced Mōb, not Moby – but according to a lawsuit filed by the FTC , the defendants tell quite a fish story to the consumers they hook with money-making promises. The...

Vision Solution Marketing and related defendants pitch services to prospective entrepreneurs and people looking to supplement their income. Among the defendants’ products is business “coaching” that...

You can say this about scammers: They tend toward the trendy. As new products and services enter the marketplace, it’s not long before fraudsters find a way to exploit consumer interest in the...

When the screen goes blue And the car breaks down And the smartphone keeps rebooting eternally Consumers won ’ t be afraid No, they won ’ t be afraid Just as long as you stand by your warranty. With...

An FTC lawsuit alleges that money-making claims made by a related group of companies and individuals for their Amazing Wealth System are “amazing” all right – if by “amazing” you mean “not credible”...

Medical professionals, consumer advocates, industry members, and law enforcers are gathering in Washington right now in anticipation of today’s workshop, The Contact Lens Rule and the Evolving Contact...

So you’ve received a Civil Investigative Demand (CID) from the Federal Trade Commission related to a consumer protection matter. Now what? We appreciate that it can be daunting for any company –...

You’ve seen the sentence in FTC news releases or blog posts: “The order includes a $__ million financial remedy.” So how do provisions like that translate into real help for real consumers? That’s the...

One Direction had a hit with a song called “18,” but the FTC’s recent law enforcement and policy initiatives suggest that the agency will continue to pursue many directions in its efforts to protect...

When it comes to using online negative options to sell unmentionables (or anything else) , there are some material terms and conditions that marketers need to clearly mention. That’s the brief but...