Blog Posts Tagged with Online Advertising and Marketing

Who can forget the eerie admonition about Hotel California : “You can check out any time you like. But you can never leave.” It’s a feeling that may have been echoed by people who attempted to cancel...

Halloween is the perfect time to stream your favorite horror flick, but nothing comes close to the spine-tingling fright inflicted by businesses that fail to honor established consumer protection...

As the FTC observed in enacting the Funeral Rule, “A funeral is more than a social ritual: it is also an expensive consumer purchase.” But unlike other major expenditures, “Decisions must often be...

Today’s the day the FTC will convene Protecting Kids from Stealth Advertising in Digital Media and you can watch the webcast live. Chair Khan will lead off the virtual proceedings at 9:00 AM Eastern...

Companies are increasingly marketing payment plans known as Buy Now, Pay Later (BNPL). Although BNPL plans vary in their exact terms, people typically pay for purchases over a period of several weeks...

What marketing techniques do kids, including teens, encounter in the various digital spaces they frequent? And what do we know about their cognitive abilities at different ages and developmental...

It’s ironic that the only thing clear about digital dark patterns is the FTC’s commitment to protect consumers from the injury they inflict. A new FTC Staff Report sheds light on the ways that...

Most people now rely on online reviews of products and services to help decide what to buy or where to buy it, and many companies rely on reviews to attract customers. People should be able to trust...

In the annals of marketing, “pre-approved” ranks right up there with “free” and “low-calorie” as a term guaranteed to attract people’s attention. The FTC just announced a $3 million proposed...

Reviews and endorsements can be highly influential when consumers are shopping for widgets and gadgets. But when they’re looking for the right platform to use in a rental search, the personal...

The FTC has been fighting COVID-related deception on multiple fronts. We’ve challenged bogus claims for “treatments.” We’ve taken action against companies that targeted cash-strapped small businesses...

As the old adage goes, the three rules of real estate are “location, location, location.” But according to the FTC, online real estate company Opendoor Labs pitched its services to home sellers with...

If one year equals seven in dog years, nine years is probably close to a century in technology time. That’s why the FTC is taking a fresh look at its guidance to businesses on digital advertising –...

Mark your calendar for October 19, 2022. That’s when the FTC will convene Protecting Kids from Stealth Advertising in Digital Media . Among the developments the virtual event will consider are the use...

Even the savviest consumers can be at their most vulnerable when making final arrangements for a loved one. They have to make quick decisions – often choices with major financial implications – while...

As businesses know, “free” is a word that attracts consumers’ attention year-round. As Tax Time approaches, it’s a particular draw for people who want to file their taxes for free. Intuit – the...

Homeowners are looking for skilled home repair professionals. Service providers – plumbers, remodelers, landscapers, etc. – are looking for customers. That match used to happen through word of mouth...

Social media is a gold mine for scammers , and in the latest FTC Data Spotlight , we’re digging deeper into this deceptive trend happening across social media platforms. Why do we repeatedly ask...

Online customer reviews of products and services have become increasingly important in the marketplace. Many consumers rely on them to decide what to buy or where to buy it, and many companies rely on...

It’s the oldest trick in the book: Now you see it, now you don’t . This illusion is fine on a Las Vegas stage, but on an online retailer’s website, making negative reviews disappear is hardly magical...