Blog Posts Tagged with Advertising and Marketing

For a substantial segment of the buying public, environmental claims are highly material. That’s why green consumers see red when companies use misleading representations to pitch their products and...

The FTC’s $275 million proposed settlement with Epic Games, owner of Fortnite , alleges the company violated the law by collecting personal information from kids under 13 without parental consent and...

Two separate settlements with Epic Games, owner of the massively popular online game Fortnite , send the unmistakable message to business that the FTC means business when it comes to enforcing online...

Looking for advice on substantiating your company’s advertising claims? FTC staff just issued a new Health Products Compliance Guidance publication that merits your careful attention. You may be...

The eyes should have it: a copy of the prescription for their eyeglasses. That’s a right protected by the Ophthalmic Practice Rule , also known as the Eyeglass Rule to the millions of people who have...

Ask someone to picture the typical person who has experienced a scam and they may think of an older consumer taken in by a fast-talking fraudster . Regardless of the image they create, the results of...

The burgeoning market for health apps holds promise for consumers, but only if – and this is a big if – app developers understand their legal obligations and honor those responsibilities. The FTC just...

If there’s one point to take from the FTC’s action against Google and iHeartMedia, it’s that the FTC doesn’t heart endorsements given by people who haven’t actually used the product they recommend. In...

Many people – including older consumers – find themselves tied to pricey timeshares that no longer meet their needs. They were sold on the idea of idyllic getaways, but now need to get away from those...

“A dose of this formula a day keeps viruses away . . . . and their variants.” That’s just one example of a representation California-based Precision Patient Outcomes, Inc., and CEO Margrett Priest...

It’s rare that we’d liken an FTC complaint to a pizza with the works or an everything bagel, but the breadth of violations alleged in the FTC’s action against DK Automation, Kevin David Hulse, David...

Every year countless people are bilked by impersonation scams. Since 2018, the FTC’s Consumer Sentinel Network has received approximately 3 million reports of impersonation scams citing losses of more...

Who can forget the eerie admonition about Hotel California : “You can check out any time you like. But you can never leave.” It’s a feeling that may have been echoed by people who attempted to cancel...

Halloween is the perfect time to stream your favorite horror flick, but nothing comes close to the spine-tingling fright inflicted by businesses that fail to honor established consumer protection...

As the FTC observed in enacting the Funeral Rule, “A funeral is more than a social ritual: it is also an expensive consumer purchase.” But unlike other major expenditures, “Decisions must often be...

When it comes to the car buying process, there a world of difference between going for a test drive and getting taken for a ride. An FTC complaint against DC-based Passport Automotive Group alleges...

Today’s the day the FTC will convene Protecting Kids from Stealth Advertising in Digital Media and you can watch the webcast live. Chair Khan will lead off the virtual proceedings at 9:00 AM Eastern...

Companies are increasingly marketing payment plans known as Buy Now, Pay Later (BNPL). Although BNPL plans vary in their exact terms, people typically pay for purchases over a period of several weeks...

What marketing techniques do kids, including teens, encounter in the various digital spaces they frequent? And what do we know about their cognitive abilities at different ages and developmental...

Whether you’re a gig worker, work at a business that relies on gig workers, or enjoy the benefits of their labor, the FTC just announced a policy statement about the gig economy that merits your...