Blog Posts Tagged with Advertising and Marketing

According to Aesop, you’re known by the company you keep. Put in the FTC context, you’re known by the companies you keep as clients. That’s the message of a $10 million proposed settlement with...

We’re delighted to celebrate National Small Business Week from April 28th to May 4th. The FTC is proud to champion the interests of small businesses throughout the year by challenging unfair or...

We usually wait until the end of a Business Blog post before offering a compliance pointer or two. But this time let’s lead off with two lessons that companies can learn from the FTC’s record-setting...

It's a recurring trope in caper movies. An unsuspecting person exits an airplane, sees a driver with their name on a sign, and thinks they’re getting transportation to their destination. Of course...

What will it take to get businesses to honor the promises they make about the privacy of consumers’ health data? Multiple FTC law enforcement actions in the past year? Two more cases against companies...

Finding healthcare coverage can be a challenge for many Americans, including gig workers, the self-employed, and people at small businesses. So when consumers were looking for health insurance under...

Think about the two women across from you in the office. Now consider the sobering statistic that of those two women, one will battle cancer in her lifetime. The bad news gets worse when you realize...

The FTC just announced final updates to the Telemarketing Sales Rule and there’s an important revision that will help protect small businesses from scammers making misrepresentations in B2B calls. But...

There’s been a development in the world of television, but it has nothing to do with who’s starring or what’s streaming. It’s about an important consideration for consumers to keep in mind when...

Ever spend hours (and hours) inputting complicated financial information online only have it deleted? It’s frustrating enough when it’s due to a technical glitch, but according to an FTC complaint...

The Bureau of Consumer Protection welcomes an open dialogue with parties cooperating with its investigations. Such dialogue allows the Bureau to make more informed decisions on whether to recommend an...

When companies sow deception, they often reap law enforcement. That’s the lesson of a $2 million civil penalty that Kubota North America Corporation will pay for allegedly violating the Made in USA...

For consumers already underwater financially and desperate for just $50, cash advance company FloatMe’s services turned out to be more sink than swim. According to the FTC, the subscription-based...

Do consumers attend a Christian church? Are they the parents of preschoolers? Would the description “wealthy and not healthy” apply to them? By tracking people’s mobile devices, Texas-based InMarket...

Companies selling genetic testing products tout the benefits of DNA-based insights – learning more about health, lineage, family tree – so that consumers can seek medical attention, customize their...

Buying a vehicle is a major financial commitment for consumers and price is a material consideration in most people’s purchase decision. That’s why deceptive double charges, illegal junk fees, and...

Technically we can’t categorize these notable FTC staff publications of 2023 as “best sellers” because they’re available at no charge. But we can say that “best sellers” – our description of law...

According to a five-count complaint filed against Grand Canyon Education, Inc., Grand Canyon University, and Brian E. Mueller, the FTC alleges the defendants misrepresented Grand Canyon University as...

Rushing to file your public comment about the FTC’s proposed Junk Fees Rule by the impending deadline? Relax. The FTC has extended the comment period to February 7, 2024.

In the drive toward Combating Auto Retail Scams, the FTC’s just-announced CARS Rule is a big win for consumers, who lose billions of dollars in wasted time and money each year to illegal practices...