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Business Blog

Don’t let crowdfunding be your “doom”

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Thinking about crowdfunding to raise money for your latest project? If so, you’ll want to pay attention to the FTC’s first crowdfunding case . The lesson: If you launch a crowdfunding campaign, keep...
Business Blog

Affiliation explication

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If you’re active in affiliate marketing, a summary judgment ruling by a United States District Court offers additional support for the conclusion that “Who, me?” isn’t likely to be a persuasive...
Business Blog

Hide and sneak

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When playing hide and seek as a child, remember those kids who always seemed to find that hidden crawl space or cranny? Whatever happened to them? Let’s hope they didn’t grow up to go into advertising...
Business Blog

When BOGO is a no-go

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If you watch as much TV as we do, you may have been tempted to reach for the phone to order the Snuggie, that blanket with sleeves for couch potatoes; Forever Comfy, the answer to rump-sprung chairs...
Business Blog

Dating advice from the FTC? Not really, but read on.

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How’s this for a profile on a dating site? “Enjoys travel, long walks on the beach, fake potential dates that really are subscription solicitations, and illegal negative option programs, in violation...
Business Blog

Full Disclosure

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If the disclosure of information is necessary to prevent an ad from being deceptive, the disclosure has to be clear and conspicuous. That shouldn’t be news to any advertiser and certainly not to the...
Business Blog

Acc-cen-tuate the negative?

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Acc-cen-tuate the positive. Eliminate the negative. Latch on to the affirmative. And don't mess with Mr. In-Between. That's how the catchy Bing Crosby-Andrews Sisters number went in the 40s. When it...
Business Blog

FTC's Jamster case: 5 tips for mobile marketers

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So people were taking a few minutes to play the free version of Angry Birds on their Android device. At some point between the Giant Slingshot and the Mighty Eagle, they got a "Virus Detected" warning...
Business Blog

Surely you Jesta: Jamster jammed for mobile cramming

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You thought Angry Birds get peeved at those annoying green pigs? That's nothing compared to consumers’ reaction when they found unauthorized charges “crammed” onto their cell phone bills for phony...
Business Blog

Screen regs and spam?

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Do you like them on the screen Of your mobile phone machine? I do not like text message spam. I do not like them, Sam I am. Fighting back against text message spam isn’t child’s play, and consumers...
Business Blog

FTC's settlement with Google: In brief

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Not too long ago, talking on the phone, listening to music, and playing games required three clunky pieces of equipment. Manage that wirelessly? Fuhgeddaboutit. But now we can do all that — and more —...
Business Blog

Private eyes: Lessons from the rent-to-own webcam cases

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The charges outlined in the FTC’s lawsuits against a software business and seven rent-to-own companies are surprising — and OK, some might say a little creepy. Software on rented computers gave the...
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