Blog Posts Tagged with Advertising and Marketing Basics

Reviews and endorsements can be highly influential when consumers are shopping for widgets and gadgets. But when they’re looking for the right platform to use in a rental search, the personal...

Like peanut butter and jelly, some things just go together. Then there are things that are bad on their own and even worse when combined. A proposed FTC settlement adds a new duo to that category...

It’s a discussion taking place around kitchen tables at this very moment: “What healthcare coverage is best for us – and how can we afford it?” Even with glossaries, tables, and charts ‘n’ graphs, it...

We often talk about homes, cars, and education as the largest purchases people will ever make. But for many consumers, the cost of buying a franchise is the financial commitment of a lifetime. Some...

Globe-trotting swindlers may try to evade law enforcement agencies intent on bringing them to justice. But they’re not factoring in the tenacity of public servants like Assistant United States...

The FTC has been fighting COVID-related deception on multiple fronts. We’ve challenged bogus claims for “treatments.” We’ve taken action against companies that targeted cash-strapped small businesses...

As the old adage goes, the three rules of real estate are “location, location, location.” But according to the FTC, online real estate company Opendoor Labs pitched its services to home sellers with...

Take a closer look at some of the companies that publicly proclaim to “Support Our Troops” and you may find illegal conduct suggesting that a more accurate slogan for them could be “Thwart Our Troops...

Kaput. Kerflooey. On the fritz. Regardless of what you call it, when products break down, consumers have a choice. They can go back to the dealer. They can visit a local fix-it shop. Or they can try...

In a drive toward truth and transparency in the car buying process, the FTC is considering a rule designed to fight deceptive advertising, crack down on bait-and-switch marketing, and put a stop to...

The dual dynamos that power our economy are America’s 32 million small businesses and the more than 60 million people they employ. So when small businesses become targets for misleading claims...

If one year equals seven in dog years, nine years is probably close to a century in technology time. That’s why the FTC is taking a fresh look at its guidance to businesses on digital advertising –...

Mark your calendar for October 19, 2022. That’s when the FTC will convene Protecting Kids from Stealth Advertising in Digital Media. Among the developments the virtual event will consider are the use...

Saint James Infirmary is a haunting tune recorded by jazz legends like Louis Armstrong and Cab Calloway. Saint James School of Medicine is a for-profit operation in the Caribbean run by U.S...

As businesses know, “free” is a word that attracts consumers’ attention year-round. As Tax Time approaches, it’s a particular draw for people who want to file their taxes for free. Intuit – the...

Homeowners are looking for skilled home repair professionals. Service providers – plumbers, remodelers, landscapers, etc. – are looking for customers. That match used to happen through word of mouth...

Two years into the pandemic and you thought you’d seen it all? How about an herbal tea that claims to cure COVID in 24-48 hours? It’s a representation the FTC says is steeped in deception. So we’ve...

For many money-making ventures, the only people who seem to make money are the promoters pitching the venture. That’s the lesson of decades of FTC litigation challenging unsubstantiated earnings...

Online customer reviews of products and services have become increasingly important in the marketplace. Many consumers rely on them to decide what to buy or where to buy it, and many companies rely on...

It’s the oldest trick in the book: Now you see it, now you don’t. This illusion is fine on a Las Vegas stage, but on an online retailer’s website, making negative reviews disappear is hardly magical...