Blog Posts Tagged with Advertising and Marketing Basics

Small businesses, the FTC is on your side. According to a proposed FTC settlement with Dun & Bradstreet, D&B took big bucks from small businesses with the promise to improve their credit reports, but...

The FTC just sent almost $60 million in checks and PayPal payments to eligible drivers who had their tips illegally taken by Amazon. Our advice to Amazon Flex drivers: Watch your mailbox for a check...

Money-making claims have been around for as long as there’s been money. They show up in promotions for gig work, multilevel marketing, “be your own boss” seminars, and work-from-home offers. But when...

Employing every available means to protect consumers from deceptive and misleading practices, the FTC recently announced the revitalized use of its statutory Penalty Offense Authority. More than 700...

When the financial future of millions of Americans is at stake, it’s important for the FTC to use every tool at its disposal to protect consumers from deceptive and unfair conduct. The FTC just...

No one can top Waylon Jennings’ invitation to Luckenbach, Texas, where people can get “Back to the Basics of Love.” But we can offer the next best thing for business executives, advertising...

You have to say this about scammers: They’re up on current events. As early as February 2020, con artists were already using the coronavirus as a hook for swindles and scams and the FTC was sounding...

As the fast-talking talent scout said in a hundred Hollywood classics, “I’m gonna put you in the movies!” MoviePass promised to put consumers in the movies – or at least in movie theaters – with its...

Many consumers experience sticker shock when they total up what they pay each month for television, add-on channels, satellite programming, streaming services, and the vast array of other content they...

Misleading tactics in the sale of magazine subscriptions is an illegal practice the FTC has challenged in numerous cases. But an action just filed by the FTC and the State of Florida focuses on a new...

You know those friendly calls from people contacting you on behalf of charities whose missions are close to your heart? According to the FTC and 46 agencies from 38 states and the District of Columbia...

Wondering what you can do to help protect consumers in your area? The FTC just launched an initiative aimed at partnering with legal aid organizations to expand outreach to lower-income members of the...

A lot has been said about changes to the marketplace spurred by the gig economy, but some things remain constant, including established truth-in-advertising principles. Amazon told delivery drivers in...

Remember live music? Remember the thrill of enjoying a performance or sporting event with a packed house of fans? As we look forward to a return to in-person entertainment, it’s easy to forget the...

In many ways, gift cards ushered in a win-win era. Better gift-giving (and getting) for consumers and increased sales for retailers. But leave it to scammers to try to mess up a good thing. According...

At the Monterey Pop Festival, the legendary Jimi Hendrix reportedly one-upped The Who by setting fire to his guitar and his amplifier. The legendary – but fictional – Nigel Tufnel of Spinal Tap...

“It’s the Wild West out there!” How often have you heard that statement made about health claims for products containing CBD? But here’s the thing: It’s not the Wild West. In fact, health-related...

One digit can make a lot of difference. Would the Proclaimers have walked 501 miles? How effective was Love Potion #10? Did the Beatles ask would you still need me, would you still feed me when I’m 65...

Ohioans know how to handle the virtually impossible. Take Clawde, a rare blue lobster that was destined for a dinner plate this July when a sharp-eyed worker in a Cuyahoga Falls Red Lobster restaurant...

What’s in a name? According to an FTC lawsuit filed in April, if you’re an outfit that uses the name “SBA Loan Program” – and you falsely claim to be an approved lender for the Small Business...